President, Serpa Automotive Group

Frank Serpa founded the Serpa Automotive Group 25 years ago, with Avante Mazda, in Richmond Hill, one of the GTA’s Original Six Mazda dealerships. Serpa now presides over the Serpa Automotive Group and its five business units, Serpa Chrysler Dodge Jeep RAM, Serpa Automotive Boutique, Serpa Motorsports, Serpa Collision Centre and Toronto Automotive Finance Solutions. Avante remains in the Group’s lifeblood and in its heart but was sold in 2016; Serpa BMW left the group in 2017.

Frank Serpa’s story has been told many times but is even more inspiring today, as it hardly ever happens anymore. Francesco (Frank) Serpa was just a kid from College Street, Little Italy, who came to Canada as a boy but had a dream. The Canadian Dream. He started as a cleaner of luxury vehicles. The first rung on the ladder upward was when Frank became an apprentice technician and earned an interprovincial mechanic's license. He is most likely among the few dealer principals who started in the back shop and worked his way up. Moving out of car repairs, he then organized car deliveries in a Honda dealer, then became Sales Associate, earning a Sales Master title, and then Assistant Manager before finally launching Avante Mazda.

“We truly can meet all automotive needs and we do so the same way we always have: the best customer service anywhere and ‘stress-free, once price buying’ with no Admin or hidden fees so that customers understand that they truly are obtaining ‘The Real Deal.’”